PDF Download Mastering Layout: On the Art of Eye Appeal
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Mastering Layout: On the Art of Eye Appeal
PDF Download Mastering Layout: On the Art of Eye Appeal
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About the Author
Mike Stevens was a popular sign artist of the 1970s and 1980s. He authored several books on sign design, and contributed numerous articles to sign industry magazines.
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Product details
Paperback: 127 pages
Publisher: ST Media Group International Inc.; 1 edition (January 1, 1986)
Language: English
ISBN-10: 091138068X
ISBN-13: 978-0911380682
Product Dimensions:
8 x 0.8 x 10 inches
Shipping Weight: 11.2 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
36 customer reviews
Amazon Best Sellers Rank:
#311,319 in Books (See Top 100 in Books)
I knew Mike Stevens personally (God rest his soul.) Mike was simply the best and this book exploits that. All my LetterHead friends say this so here ya go - This is the "Bible" on layout and lettering style.
Best layout book I own! A lot of things I learned in school, but Mike Stevens spells it out in straightforward, digestible terms that will help any graphic designer tighten up their layouts. Although it's geared toward sign and show card writing, I found myself applying it to book, ad, and web layouts all the same. Stevens presents multiple layouts geared toward a similar project and cross-examines them, pointing out their strengths and their flaws. Extremely helpful for both a novice just starting out, or a professional looking to pin-point some areas of weakness in their own work.
The reviews on this book cover it well. Layout is the hardest part to learn as a novice signwriter. This covers valuable information clearly and orderly without being simplistic. I felt the price was high, (it's only B&W) but the information was invaluable, for me worth it.
nice book
Bought this for my tattoo artist husband who does old school sign painting on the side. He loves it. I even occasionally use it as reference when making custom flyers/logos. Well written. Nice layout (obviously).
Great insights for sign painters as well as general graphic design. Speaks with horse sense without the academic jargon of textbooks written by those who don't practice their craft.
I loved this book. I have no background in layout or design. This book answered a lot of questions for me and showed me things I never thought of before. Great book!
This book you have to read it slowly. It has lots of theory and the principles of designing signs. Lots of information in its paragraphs. There are no color pictures. Just some basic sketches showing you signs with design errors, but it is very good. I strongly recommend it if you are starting a sign business or if you want to increase your knowledge.
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