Download Ebook , by Charles River Editors

Download Ebook , by Charles River Editors

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, by Charles River Editors

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Product details

File Size: 7275 KB

Print Length: 62 pages

Publisher: Charles River Editors (February 27, 2019)

Publication Date: February 27, 2019

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07P97L456

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Amazon Best Sellers Rank:

#46,993 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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PDF Download A Traveller's Companion To Prague (Traveller's Companions)

PDF Download A Traveller's Companion To Prague (Traveller's Companions)

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A Traveller's Companion To Prague (Traveller's Companions)

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About the Author

Czech-born Jan Kaplan is an award-winning documentary filmmaker and a notable Prague historian. He has co-authored several books including Prague in the Shadow of the Swastika, Prague: The Turbulent Century and Prague 1900-2000. Among his many documentary film productions, he has co-directed the Channel 4 (UK) series In Search of Holy England and The Assassination of Reinhard Heydrich shown on BBC Timewatch.

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Product details

Series: Traveller's Companions

Paperback: 252 pages

Publisher: Interlink Pub Group Inc (April 30, 2005)

Language: English

ISBN-10: 1566565901

ISBN-13: 978-1566565905

Product Dimensions:

5 x 1 x 7.8 inches

Shipping Weight: 9.6 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#1,283,970 in Books (See Top 100 in Books)

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PDF Download Kellogg on Branding in a Hyper-Connected World

PDF Download Kellogg on Branding in a Hyper-Connected World

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Kellogg on Branding in a Hyper-Connected World

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From the Inside Flap

Today's hyper-connected world has raised the stakes for those who create and manage brands. The brand choices and the information about them are all but limitless, making it difficult for a brand manager to find a sustainable basis for differentiation. Further, brands are now expected to not only offer performance features tailored to consumers' unique needs and preferences, but also to connect with consumers' goals and identities by serving a higher- order purpose. A tall order indeed! Starting from this understanding, Kellogg on Branding in a Hyper-Connected World brings together cutting-edge theory and frameworks by Kellogg's world-renown marketing faculty and practical wisdom from seasoned branding experts who manage both established and emerging brands in contemporary markets. Following a foreword by Jim Stengel, former CMO of P&G, the book's 24 chapters are organized around four themes: Developing a strategic foundation for your brand and leading the brand Bringing your brand strategy to life through design thinking, touchpoint management, insight about fundamental consumer motivations and effective use of traditional and digital media Assessing how consumers are responding to your brand using qualitative and quantitative research methods Learning from the practical experience of those who lead established brands or are helping to launch new brands in today's hyper-connected marketplace Together, these chapters provide executives and managers with the ideas, frameworks and tools they need to build strong brands as they face empowered consumers in today's dynamic and intensely competitive market.

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From the Back Cover

The most valuable asset at many organizations is the brand. By creating trust, differentiating the product offering and building loyalty, brands are the foundation for long-term businesses. This latest book from Northwestern University's Kellogg School of Management is a guide to creating and building powerful brands. The book combines insights from academic thought-leaders and learnings from successful global brand-builders. The book includes: The latest thinking on how to define a brand and the role of positioning and purpose Insights on how to bring a brand to life in our hyper-connected world, from using customer journey analysis as a framework for touchpoint design to digital story-telling A review of cutting-edge brand building techniques, from identifying insight to using neuro-marketing to calculating brand value Learnings from brand leaders at organizations including McDonalds, John Deere, Google, and Ulta Beauty Northwestern University's Kellogg School of Management is widely regarded as one of the world's top business schools, and without question the thought-leader in marketing theory and practice. This latest collection of insights will help managers build the strong brands of tomorrow.

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Product details

Hardcover: 368 pages

Publisher: Wiley; 1 edition (March 19, 2019)

Language: English

ISBN-10: 111953318X

ISBN-13: 978-1119533184

Product Dimensions:

6.2 x 1.4 x 9.1 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

1 customer review

Amazon Best Sellers Rank:

#9,216 in Books (See Top 100 in Books)

According to Philip Kotler, Professor Emeritus of Marketing at Northwestern's Kellogg School of Management, marketers are now struggling to succeed in a marketplace of "hypertension, commoditization, globalization, and rapid technological obsolescence" as well as (yes) volatility, uncertainty, complexity, and ambiguity.Alice M. Tybout and Tim Calkins created this book in order to help marketers respond effectively to all manner of unprecedented challenges. The material in this book is carefully organized within four sections, each of which offers a set of cutting-edge responses to a question of major importance:One: "How to think strategically about a brand?"Two: "How to bring a brand to life?"Three: "How to gain a better understanding of a brand and quantifying its stature?"Four: "What are the most valuable lessons to be learned from brand leaders?"Opinions vary (sometimes significantly) about what a brand is...and isn't. Initially, it was a means by which to identify ownership; of livestock, for example. Over time, a brand suggested relative value. Today, brands have become just about anything that will attract attention, often with positive associations. Credit Tybout and Calkins with providing an a brief but remarkably substantial Preface in which they observe, "Consumers have an almost infinite range of products and services quite literally at their fingertips, and these options can be delivered, if not instantly, then close to it." Then in the Introduction, Calkins shares his thoughts about how and why brands are essential to success in every dimension and domain of business.I have always thought of brands as resembling a two-edge sword: positive brands help to achieve success while negative brands suggest imminent failure. This is what Calkins seems to have in mind when noting that brands have the ability to shape how people perceive products by elevating or diminishing their appeal.Whatever their size and nature may be, all organizations need brand managers who think strategically about the given brand, bring that brand to life and then strengthen it by gaining a better understanding of how to quantify its stature. That is, they create or increase appeal of the brand their organization offers. In Section One, for example:o Trybout explains how to establish a solid foundation for building a strong brando Jim Stengel, Matt Carcieri, and Reneé Dunn explain how to leverage the power of brand purposeo Calkins explains how to create a powerful brand portfolioo Gregory S. Carpenter and Kent Nakamoto explain how to create three competitive brand strategieso Eric Leininger shares his thoughts about leading the given brand with orchestration and differentiationo Sanjay Khosla identifies and explains three keys to building global brands "with soul"The other three Sections also offer an abundance of information, insights, and recommendations. As indicated previously, Section Four offers "Lessons from Brand Leaders" and I think this material will be of special interest to those who know nothing about brands and brand management, and, to those who have decades of real-world experience with brands and brand management. The contributors are Silvia Lagnado and Colin Mitchell (McDonald's), Mary Dillon and Dave Kimbell (Ulta), Denny Dochery and Mike Porter (John Deere), Scott Davis and David Duvall (Novant Health), and Gloria Guevara (Mexico). The last three focus on a general subject rather than on a specific organization: Cindy Halvorsen ("Managing Brand Communications in a Digital World"), Sergio Pereira ("Customer Experience: The New Frontier of Branding"), and Paul Earle ("Brand New: Creating a Brand from Scratch").Obviously, it would be a fool's errand to attempt to apply all of the lessons learned from a careful reading of this book. It remains for each reader to determine what is directly relevant to their organization's needs, interests, concerns, and resources. I urge those who read this brief commentary to highlight key passages and keep a lined notebook near at hand when reading Kellogg on Branding in a Hyper-Connected World. Record comments, questions, cross- and page-references, completing exercises (especially diagnostics), follow-up tasks, etc. These efforts will facilitate, indeed expedite frequent review of key material later. There really is a great deal to absorb and digest.This book is probably the best single source for cutting-edge thinking about branding for those who now face unprecedented challenges in a hyper-connected world that seems to become even more volatile, more uncertain, more complex, and more ambiguous each day. Conratulations to Alice Tybout, Tim Calkins, and their Kellogg colleagues on a brilliant achievement. Bravo!

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Ebook Download Deathcaster

Ebook Download Deathcaster

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Deathcaster

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Audible Audiobook

Listening Length: 21 hours and 21 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: HarperAudio

Audible.com Release Date: March 5, 2019

Whispersync for Voice: Ready

Language: English, English

ASIN: B07JMFBRD6

Amazon Best Sellers Rank:

Such a fantastic conclusion to the Sattered Realms series. Cinda Williams Chima has such a way with writing engaging political warfare. I truly feel when I am reading this series that I myself am in the middle of all the action. With this being now the 13th book of Chima's I have completed I can definitely say she is still to this day one of my favorite author of all time. I want to continue reading any and everything she writes in the future. Deathcaster has such a large cast of characters but I never once felt overwhelmed by any of them. They each have their own agenda and it is amazing to watch all their stories become one as the story progresses. Another really interesting thing about this series is that there are little plot points from the original Seven Realms series that become very important to this concluding novel.I am so sad that this series is over because it was so amazing. I look forward to whatever comes next from Cinda Williams Chima and highly highly recommend this series. Of course with that you must first read Seven Realms and then continue on with Shattered Realms.

I've read this series for years, first with seven realms and now shattered realms. This final book brings closure to the series, yet in its own way leaves room for maybe another series to be made. Cinda Williams has done another fantastic job describing the complexities of the characters lives in this series and giving the ending deserved. Well done.

I was hard at the first of the second book to find out it was taking place at the same time the first book, but in a different area. Book 3 somewhat started bringing things together. 4 made it all fall in place. I'm reading the books my grandkids read, because they're fun and don't have the sex junk in them (for the most part.) I wish there had been less details sex details (I know I know It's way less than some.) I wish kids could read fantasy that takes them away from this lifes stress and pressures, without taking them there. Over all a great series.

Wow! Great closure on all levels. The pace was smooth. Written well. I couldn't put it down. I just found Cinda two years ago. Since then I have plowed through everything she has written. Every book was a joy to read. Highly recommend this author!!!

Loved it . It brought everyone stories to a great end

Years ago I picked up The Demon King from the library. After I read that series of books I didn't think I would hear from the characters that I grew to love again. Well, not only did I get to see them again, I was introduced to New characters as well. Thank you Cinda Williams Chima for writing tnis series!

An amazing end to an amazing series! I recommend this series for so many reasons, especially if you read the previous series

No spoilers in this review of Deathcaster. I really liked this book and give it 4.5 stars! I rounded the 4.5 stars down to 4, however, because I didn’t love it as much as The Crimson Crown, the finale of Seven Realms, the predecessor series. Each book in that series was better than the last, culminating in one of my all-time favorite finales.Even though it lacked a little of the action-packed and emotional punch of The Crimson Crown, Deathcaster was a fitting conclusion overall. How lucky are we as readers that we got eight books in this world? Being in the Seven Realms with Han and Raisa and then later Ash and Lyss has been a treat, and I’m sad that my time with them has come to a close!The main characters in the previous three books in this series are scattered far and wide when Deathcaster opens. They’re each working against Celestine, their common enemy, in their own way using their unique skill sets. Many characters are eventually reunited, and each of these reunions tugged at my heartstrings. They must work together to have any hope of defeating Celestine, but to complicate matters, a few are quietly working against each other.Chima shines in character development and world-building. It’s all achieved slowly, closer to the pace of an adult fantasy than a YA fantasy. And this isn’t a criticism. We know these characters and these realms well because of how Chima deliberately, beautifully built this world and these stories. And I loved every minute of it. She is simply one of the very best in the YA industry today.I wanted just a little more in this finale, though. I wish the final battle was more epic, and I wanted an epilogue or one last gathering of all the major players. There was a set-up for a perfect final scene where we could get updates on everyone we’ve grown to love. Chima dangled the carrot and then didn’t give us this scene, which I think would’ve served as a love letter to the fans. Don’t get me wrong; we know how each character’s tale ended as well as which romantic pairings worked out. All besides one pairing, that is, one that I’d wondered about for nearly the whole series. Did they or didn’t they end up together?Nevertheless, this was a great book and a fantastic series. I recommend all YA fantasy readers pick it up. The writing is smart and smooth. The YA tone is spot-on. The characters and their challenges are real. And the magic adds just the right touch of, well, magic to the story. I hope Chima will eventually bless us with an epilogue in novella form. I’d love to journey back to the Seven Realms and see what everyone has been up to!Search for 'Book Series Recaps' to read all of our reviews as well as our full book recaps!

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