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The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market, by Michael Mogill
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Review
"Honest. Thoughtful. Engaging. I wish I'd had something like this to read when I was new and small and starting out."--Randall M. Kessler, Esq., past chair of the American Bar Association, Family Law Section "Google 'law firm marketing' and you'll find a ton of books, most written by charlatans preying on a market they believe is (1) wealthy and (2) stupid about marketing. Michael Mogill 'gets it.' You are trying to do a good job for your clients, your family, and the folks you employ, and Michael is one of the few I'd trust to lead you to a happier, more productive life in the legal profession."--Ben Glass, founder of Great Legal Marketing and Ben Glass Law"Michael Mogill's The Game Changing Attorney is a must-read if you are an attorney who wants to attract your ideal clients in the new legal landscape of the modern solo/small firm practice. He offers real insight and advice on distinguishing your brand and identity. This book teaches what lawyers need to know in the light, often-funny, and honest voice of Michael, making it an enjoyable read."--Alvaro Arauz, founder of 3a Law Management "Michael Mogill understands the power of emotional connection in the business of law. The Game Changing Attorney is a must-read for any law firm owner who wants to learn how to grow their practice exponentially."--Rich Sierra, Esq., CEO of Florida Small Business Legal Center "Michael has written a must-read guide for any law firm owner who's trying to figure out how to take things to the next level. Take it from the man who grew his business 1,157 percent in three years. This guy gets it."--Ken Hardison, founder of The Personal Injury Lawyers Marketing & Management Association, PILMMA"As an executive within the legal industry, I've seen firsthand how hard it can be to set yourself apart as a law firm owner. Many people have tried and failed to teach law firm owners what it takes to truly dominate your market. The Game Changing Attorney gets it right. If you want extreme law firm growth advice with a healthy dose of honesty and wry humor, read this book."--Magnus Simonarson, president of Consultwebs"The Game Changing Attorney is funny, honest, and gives you a much-needed kick in the pants. Simply put, you need this book in your business."--Seth Price, founding partner at Price Benowitz LLP and founder of BluShark Digital
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Product details
Paperback: 292 pages
Publisher: Lioncrest Publishing (October 18, 2018)
Language: English
ISBN-10: 1544512511
ISBN-13: 978-1544512518
Product Dimensions:
5.5 x 0.7 x 8.5 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
62 customer reviews
Amazon Best Sellers Rank:
#185,258 in Books (See Top 100 in Books)
The book is interesting and an easy read. I was attracted to it, because I’ve worked with crisp video and like their work. But I can save potential readers a bunch of time: it’s basically an infomercial to hire crisp to do a video. There’s a little bit of useful information sprinkled in, but mostly keeps going back to why it’s a good idea to hire crisp to create a video for your firm.
There are many different ways for lawyers to build their brand using video and live video. In this book, Michael shares how he and his team at Crisp Video use professional video to help lawyers market themselves better. But there's more to the book than outstanding expert video branding tips, and that's really what jumped out at me. Michael also goes into detail about the approach and mindset lawyers need to have when building their practice. And these approaches are probably not what you think they are. Get the book and let me know what you think! Mitch Jackson | 2013 California Litigation Lawyer of the Year
As I tell my clients, whether it's real estate, medicine or law, there is no substitute for using a skilled professional who specializes in the niche. You simply don't know what you don't know. Thanks again to Michael and his team! Once again, you've set the bar for best in class attorney marketing. Good marketing essentials are the same, but as always, the "game changer" is in the execution.Great job, Michael.
A real gem... a modern and imperative 'how to' guide for marketing and differentiating your business, in an era mandated by attention economics. A fresh approach that will influence you both personally and professionally!
What Michael has achieved in the legal marketing industry in just a few short years is nothing short of amazing. His know-how and strategies for creating rapid growth will change the way you do business. From bringing in the best clients to dominating your market, this book puts it all together. There’s no theory or hype -- just step-by-step advice (and some great stories) for improving all the key areas in your business.
I've been in digital marketing for 17 years so it's seldom a author peaks my interest but after several colleagues recommended Michael's book I bought it. All I can say is Wow... This book is PACKED with real actionable advice and teaches attorneys both beginner and complex marketing strategies.
I loved every word, great read! Bought to dig into marketing efforts and came out with so much more!!!
The Game Changing Attorney is a great read for anyone in the legal industry who wants to step up their game. I've had the pleasure of knowing Michael Mogill for years and after working with him on numerous occasions, I can confidently say that he walks the walk - he doesn't just talk the talk.This book outlines a few key strategies that will help any attorney seriously step up their marketing efforts. And, it's written in Michael's honest, hold-nothing-back style.
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